Close Comfort, creator of the world’s premier personal air-conditioning product, has completed an extensive rebranding effort in response to accelerated company growth and a renewal to its corporate vision. At the heart of this rebranding is a launch of a new trading name, Coolzy.com – matching the name of their most environmentally friendly air-conditioning unit – and an update to the corporate logo.
Over the past 12 months, Coolzy.com has cemented its status as the market leader for personal air-conditioning products. It has experienced 200%+ YTY growth, tallying 10,000+ customers in four countries across APAC. This growth reflects the increasing recognition of a warming climate, rising electricity prices and consumers desire to be comfortable while working from home. Customers are also becoming increasingly environmentally conscious and realise that they can reduce their carbon footprint while not sacrificing comfort in our hot summer climate.
Fuelled by a recent round of Series A funding, Coolzy.com has embraced the rapid evolution of ecommerce. The result is a platform, also called Coolzy.com, premised on the simplicity and ease of use that form one of the brand’s brand pillars. With Coolzy.com, all the latest refrigerated air-conditioning technologies – environmentally friendly refrigerant gas, smaller compressors, sound dampening, air-flow enhancement, and much more – are accessible to anyone at a fraction of the cost of similar products from competitors that over promise and under deliver. By eliminating the need to cool an entire space, Coolzy customers can create and deliver gratifying, purposeful, comfortable experiences in spaces that would normally cost an arm and a leg to cool. It is estimated that customers reduce total cost of cooling by 80% when they switch to a Coolzy. What’s more, time-to-deployment of a Coolzy is 1 minute because it doesn’t need inefficient plumbing, hoses and installation.
“It’s a major milestone for the company as the air-conditioning market accelerates and a unique opportunity for the Coolzy.com brand to become synonymous with the technology powering the reinvention of personal air-cons for personal spaces” said Toby Osmond, Chief Operating Officer, Coolzy.com adding “This new brand and evolving positioning perfectly illustrates our growing ambition on the market.”
The Coolzy.com name is rooted in the company’s commitment to Cooling and the value of a direct relationship between a brand and their customer. The logo subtly captures the notion of comfort and simplicity, core capabilities of a Coolzy unit and a reflection of priorities for our business.
A brand-new reseller program targeting large agencies and integrators has been created to grow the channel and deliver mutually beneficial collaboration. This coupled with our new Coolzy product (coming soon) primes Coolzy.com for continued growth.